Why You Need a Responsive Website
LATEST: GOOGLE SET TO MAKE 'MOBLIE FRIENDLY' A RANKING SIGNAL
Come April 21, businesses that fail to upgrade to mobile and tablet optimised standards are set to lose out on their hard-earned Google SEO rankings and the resultant business it generates. The world is going mobile. That's why you need a responsive website today.
Google's stated goal is to improve searcher experience. It's frustrating to search on a phone and land on a page that's so tiny you can't accurately click the links without pinching and zooming and scrolling to find the right text or links. Google is converting that frustration into an improvement in its search results, so that more mobile searchers will land on sites with positive mobile experiences. It makes sense from the searcher's perspective, which is what matters to Google.
How many of your competitors will be boosted by the mobile-friendly update? How many will be demoted? Can you capitalize on their loss? Is this an opportunity to surpass the competition? Keep in mind, receiving few visits and sales via mobile search today does not in any way indicate the true size of the opportunity.
Having a business website is great, as you can connect with millions of users from all over the globe that need your product or service. On the other hand, having your business online also requires you to have a great website design and stay in trend with the latest technological advancements.
But what is this technique about? In a few words, responsive website design is a technique that allows your website to look the same even if you browse it on your Tablet, Mac, Smartphone or Windows PC. This technique removes the need for dedicated mobile websites and tablet websites, instead it focuses on the creation of a unitary website that looks, works and provides the same feeling on any platform it's accessed on.
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From a business standpoint, having a Responsive Website can really enhance the user experience, allow the user to access the website on one of the multiple platforms available, while also informing the user about your latest products or services you are offering. As a business, you'll need technology to allow users from anywhere in the world to view your website, and while you can't control the device from which people will access your websites, you can still make sure that they'll get the same, amazing experience.
In addition, responsive website design can also help you save time and money. It might take a little more than a normal website but once it's done, you can access it from anywhere in the world with any device (mobile, tablets, laptops, computers, televisions). On the other hand, creating a desktop website and then duplicating it as a mobile website not only takes more time than creating a responsive website, but the costs are also not justified.
Why do people want to access your website on mobile devices? It's just much more convenient, as you don't have to carry your laptop with you, instead your mobile phone or tablet can easily help you visit the website you want without any problem. This is why the number of mobile users accessing various websites has increased tremendously, especially in the last 2 years.
Mobile devices are now a mainstream product in each country they are marketed in, with low prices and amazing features that enable users to get the best experience while on the go. As data speeds, increase, users become more and more adventurous in their use of the internet from mobile devices to the point that many rely solely on these mobile devices for all their personal computing requirements.
As a result, users are now demanding the best experience on the go and business that are unable to provide this experience are experiencing the loss of web traffic, mobile views and the resultant business they bring.
Responsive Website Company, is an Indian business that has expanded as a global enterprise and handles the creation of responsive websites for clients all over the globe.
In summary, responsive website design is not just the way of the future, it is a standard protocol for today. With more and more Internet connected devices appearing each year, your business website needs to offer the same user experience across platforms.